Everywhere you look in our busy world, there’s a lot of information. If you want the information, it’s a good thing. If you don’t think you need it, it’s an annoyance. So, you learn to ignore it. For sanity reasons! We all get too many emails, see too many social media posts, get...
A church communication strategy checklist could be very long for most churches! In fact, trying to get communication correct (for any organization) is a customized, difficult task. Why? Because every church’s audience is quite different, with different needs. Combine that with the multiple ministries you can offer. It’s difficult to get all...
Your church has essential demographic questions needing answers. Since effective communication engagement rises and falls on how well you know your audience, demographics are the foundation of understanding your community. Regularly discover your community through solid research. Where can you get a demographic study? Your Association or Convention may offer it to their...
A pastor cannot go wrong by listening to the answers to these questions to ask your congregation. In fact, you’ll gain a deeper understanding of local ministry by processing what they reveal. But how do you regularly ask these revealing questions? There are at least two ways: Focus Groups: set up homogeneous groups based...
Church branding 101 are the basics that you can do-it-yourself (DIY). Many churches can’t afford to hire an agency, nor do they have someone qualified on staff, but they understand church branding is important. And it is! Remember, church branding is more than a logo. It’s understanding what you’re known for and deciding...
Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk...
Focus group questions can help prove your love for a church audience. To get to know your audience, focus groups are excellent. And, with an outside consultant facilitating, your groups will feel anonymous enough to share genuine feelings. Having conducted many focus groups over the years, there are 4 focus group questions that...
Do you attract a crowd? “Go into the highways and byways and compel them to come in.” from Luke 14 rings in your ears. You want to reach people. But is your church compelling to your highways and byways (your community)? There are 3 cardinal rules to attract a crowd. Surprisingly, these foundational...
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during...
