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What’s the big dif?

Imagine if everything around you was the same. Exactly the same. All your friends: the same. Your meals. Your books. Your tasks. Your clothes. You'd be able to make choices easier, right? Actually it makes choices more difficult because there really is no choice. If all hamburgers were equal, then it really doesn't make...

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Business Essentials 7: Peculiarity

I hate same-old; same-old. Although I love consistency. And thus the battle that happens constantly in my brain. I guess I should explain. Some things are so important to have consistency: things like wall colors (in a small house), fonts (within a brand), brand colors, design style sheets (like keyline strokes, margins and...