I purchase gas at a station that’s located in the gym parking lot where I work out every morning. Their prices are almost as low as Costco but I don’t have the inconvenience of driving across town to fill up for a few pennies of savings. Sometimes you have to pay a...
When I visit family and friends in Atlantic Canada (where I grew up) I have to remind myself and my family to please wear nice socks. It sounds odd. But I’ve been living in North Carolina for 14 years and it’s easy to forget the “ways” of my homeland: when you enter...
After 27 years of working with churches, ministries and organizations; I’ve noticed most people don’t have money or time to waste. Here’s 5 things your church needs; to stop wasting money and time! Simple Vision. Can you and the average person in the pew (in 1 simple sentence) clearly explain why your...
"So, is print going away?" the Pastor asked me this week. It's an interesting question. And I'm asked it a lot. The newspaper/magazine industry is asking the same question. It seems like the digital age is rolling over the traditional paper printing. Is it going away? I don't know. Except I do know this: Print Media...
I walked into our church yesterday morning and the greeter (aka usherette) stepped forward and handed me a worship guide (aka bulletin). I took it. She said, hi. I took my seat and added the bulletin to my Bible as though it's my favorite bookmark. I see 2 or 3 other bulletins randomly...
The top 3 US destinations for New Years are: New York City, Las Vegas, and Disney World. I bet if you took 30 seconds, you could identify why. Have you considered why your church is a destination? Each Sunday, it's a destination for the people who attend. In fact, you could say that...
Churches are looking to save money. Offerings are down and budgets are being cut. Sound familiar? Lately we've received inquiries about what we consider the easiest thing to trim from a Church communications budget. It pains me to think that Churches want to communicate less -- you have so much that should be...
I’m just getting back from a business trip to Dallas where I had the privilege of teaching the marketing component of the Certified Church Consultants program that the National Association of Church Design Builders hosts. I arrived home on Wednesday evening but then had to leave for Cleveland, Ohio on Thursday morning....
It used to be that a church who had the longest list of congregation addresses wins. It means you have a big church! Well, it IS important to make sure you have the contact information to reach your audience. But the way you reach your congregation has changed. The Church still loves to...
