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Print is Toast.

"So, is print going away?" the Pastor asked me this week. It's an interesting question. And I'm asked it a lot. The newspaper/magazine industry is asking the same question. It seems like the digital age is rolling over the traditional paper printing. Is it going away? I don't know. Except I do know this: Print Media...

How Many Times?

We are asked fairly frequently, "How many times should we contact our customers"? Remember the "old" days when "touching a customer" meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store. All those are still valid communication tools,...