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3 Tips For Summer Church Communications

When I’ve taught Sunday School classes, I’m always amazed how attendance fluctuated very little each week yet we had different people attending. We had the “regular” attenders and then we had the “revolving” attenders.  Pastors tell me that the same thing happens for church services. Some people become the “every other week” crowd....

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Print is Toast.

"So, is print going away?" the Pastor asked me this week. It's an interesting question. And I'm asked it a lot. The newspaper/magazine industry is asking the same question. It seems like the digital age is rolling over the traditional paper printing. Is it going away? I don't know. Except I do know this: Print Media...

How Many Times?

We are asked fairly frequently, "How many times should we contact our customers"? Remember the "old" days when "touching a customer" meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store. All those are still valid communication tools,...