Churches need to demonstrate good stewardship. Especially if you want people to donate hard-earned money to your ministry. No one wants to give to a non-profit that looks wasteful. Communication is often seen as a disposable and temporary item. You promote an event for a few weeks and it’s done. But this...
Most church website research shows that your staff page is a critical, well-hit page. Go ahead and check yours to see if it’s in the top 10 pages on your website! It probably is. Don’t know how? Install Google Analytics (it’s free; search for it on Google.com) and after a few weeks,...
Marketing communication is tough. There’s so much to say and people are only half listening or reading. After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design. So, calm down. Please. Or risk never being heard, read,...
Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have...
I’ve found that the winter is a great time for refreshing things. And your website needs your attention. Why do I know this? Because every website needs constant updating and quickly becomes lackluster. Since Easter is just around the corner, why don’t you commit to making your website amazing in the next...
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving and to allow our family to stretch our legs. My brother was probably picking on me so I’m sure my parents were the ones who needed the break from us! My Dad suggested...
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if the teen...
It doesn’t take a rocket scientist to realize MANY in our congregations have a mobile device with thousands of apps. In fact, if your service dims the lights during the service, you can see the glow of screens across the room. This past week, our screens showed an establishment video shot looking...
I’m blessed to communicate with live audiences at least once a week. At an adult Bible Study presenting a simple Bible lesson for 45 minutes, at a conference for several hours, for quick workshops or at church leadership sessions; I’m amazed how people hire me to share knowledge. I never want to...
