“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it. Good logos are rarely designed by a committee. But...
Well, it's tax time. I'm sure I don't have to remind you of this. What that means is that every time you drive near a tax preparation location you get banners, balloons, dancing Statue of Liberties, gorillas or lineups. There's a TV commercial that seems to be on all the time. It states something...
Have you ever stopped to ask yourself what "design" means? Are you a designer? At PinPoint we have a random act called "what are you deciding". At any time, anyone can ask another what (at that specific time) are they deciding to do. It has a lot to do with Design. Very few...
