Spring breezes are barely starting to blow and air conditioning companies have started suggesting a tuneup for your AC unit. Tuneups are simply wake-up checklists to make sure everything is performing properly when challenged. Lent season is underway so… Easter communications need a tuneup for the challenge to come! Easter is the climax...
Everyone uses the internet. Well, not “everyone”. At the time this was written 86.75% of Americans use the web (2019 stats here and 2020 stats here and here). For more current statistics. Most of us visit the internet quickly to discover new things, remind us of information, be entertained, and/or buy things. So...
It’s that time of year. A lot of churches are establishing budgets for next year and most want to do more with the limited funds that are budgeted. When it comes to a church communications budget, there’s usually two goals for your church: 1) Engagement: Let your congregation know what’s going on and...
I get push-back regularly from church leaders when it comes to "Marketing". And I understand why. Often marketing feels like “compromising our message” or “manipulating an audience” for monetary profit. And both of these are absolutely wrong for the church. We deserve better. Instead, I believe that churches need to become known for something....
20% of the community is “undecided” whether they’ll attend church this Easter. Take a few moments and calculate that for your local church to put it into perspective: _________ (total population within a 20 minute radius of your worship center) x .20 = _________ (the staggering total in your community that “may” go to church this...
I was walking in a park and heard musical tones from the other side of a treed area. A brass instrument and drums, I think. I thought I heard some singing too. There was really no way to make out the song. Nothing sounded like it was mixed properly. Our churches do the...
They say that "everyone" goes to church at Christmas. Can you imagine if they all did! Instantly, some concerns, of course, come to mind: What would they hear at each church? What message would possibly change their direction? Is telling the simple Christmas Story enough? What is the take-away benefit message of the Christmas Story? Does every Church...
It’s hard to believe that spring is right around the corner. Some of our clients are still getting snow, but we’re getting wonderful spring time weather. The trees are in bloom and the daffodils are screaming yellow! Lent is upon us. But have you noticed that it seems later this year? You’re right! Lent...
We all know the church/Bible answer for why people go to Church. But why do they go to YOUR local church? I speak across the nation and I often ask why people like their church. Here's the reasons I hear: I work there. Ok, I speak at a lot of Pastors' conferences. So I...
