evangelism Tag

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Last Minute Easter Communications Tune-up

Spring breezes are barely starting to blow and air conditioning companies have started suggesting a tuneup for your AC unit. Tuneups are simply wake-up checklists to make sure everything is performing properly when challenged. Lent season is underway so… Easter communications need a tuneup for the challenge to come! Easter is the climax...

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3 Marketing Lessons from Jesus

I get push-back regularly from church leaders when it comes to "Marketing". And I understand why. Often marketing feels like “compromising our message” or “manipulating an audience” for monetary profit. And both of these are absolutely wrong for the church. We deserve better. Instead, I believe that churches need to become known for something....

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The Power of 890.

They say that "everyone" goes to church at Christmas. Can you imagine if they all did! Instantly, some concerns, of course, come to mind: What would they hear at each church? What message would possibly change their direction? Is telling the simple Christmas Story enough? What is the take-away benefit message of the Christmas Story? Does every Church...