You’ve been called to communicate in a small church. This is no small task though! God works through you and your church to make a difference in the world. But often the role of informing the congregation is all-consuming since “regular attendance” has dropped to less than “regular”. How do you let...
Effective church fundraising ideas are required to capture people’s attention and have them willingly open their wallets in generosity. But there are many organizations requesting donations on a regular basis, and all those fundraising requests combine with other marketing messaging to become noise. Our world is full of marketing noise right now. And...
The church welcome time is so important in your church for three reasons: 1) to be friendly to regular attenders, 2) to demonstrate the way for members to be friendly to each other, and 3) to make guests feel appreciated for attending (so hopefully, they’ll return)! When your church welcome time occurs during...
It's important to know how to do a church welcome during a Sunday service. Welcoming visitors properly is the first step to creating longtime new church members. Church growth starts by making people welcome! Based on the many churches I’ve visited as a "mystery visitor", here are 5 tips for ensuring first-time guests...
A church communication strategy checklist could be very long for most churches! In fact, trying to get communication correct (for any organization) is a customized, difficult task. Why? Because every church’s audience is quite different, with different needs. Combine that with the multiple ministries you can offer. It’s difficult to get all...
Christmas is in a few weeks! In the hustle and bustle of the shopping season, we often hear many saying Merry Christmas and Happy Holidays but the more we hear it, the more the importance of it fades. When a church or pastor says it, is there a way to make it...
The proper naming of your church Christmas event can determine its success. People attend Christmas events for many reasons (secular and spiritual) and the name will be the first thing to get their attention. And hopefully will compel them to come. Or at least, to allow your event to not be ignored...
Your job to create headlines that work is fairly clear but certainly not easy: put the right words together to describe your expanded content so it captures the interest of your audience. But write a “wrong” headline and you'll risk having your potential audience ignore the rest. And once an audience starts to...
Sermons that engage is the same goal communication leaders attempt through effective email subject lines and webpage headlines that get noticed. Why? Because open rates of emails teach us what motivates an audience to participate in communication. Much like getting an audience to stop and consume web content because of its headline. It’s...
