Sermons that engage is the same goal communication leaders attempt through effective email subject lines and webpage headlines that get noticed. Why? Because open rates of emails teach us what motivates an audience to participate in communication. Much like getting an audience to stop and consume web content because of its headline. It’s...
It’s a great time to learn church communication lessons in order to get your congregation and community listening again. For years, the church has been talking in a way so many ignore our important message. No longer does the church have to rely on people visiting a building, getting a church bulletin, or...
If you’re trying to communicate the collecting of church offerings, don’t let your congregation down. Often in our services, the offering time has become relegated to a time for checking phones, the time for a musical selection, or seen as an abrupt interruption to the flow of worship. In other churches, it’s...
A pastor cannot go wrong by listening to the answers to these questions to ask your congregation. In fact, you’ll gain a deeper understanding of local ministry by processing what they reveal. But how do you regularly ask these revealing questions? There are at least two ways: Focus Groups: set up homogeneous groups based...
Often roles of the communication director are discussed when communication goes wrong or the congregation isn’t aware of what’s going on. Even more importantly, when your community is ignoring ministry activity that should interest them. If the budget allows, it’s certainly worth hiring a part-time or full-time communication director to tackle this challenging...
Church service slides are everywhere (whether done with PowerPoint, Keynote, ProPresenter, or other design software). Most churches today have a digital means of projecting announcements, worship song lyrics, sermon points, or videos so the congregation can participate in the worship service, and understand greater meaning. But do church service slides work every time?...
Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve gone into...
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand. In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories. A...
Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk...
