Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries. If you don’t understand...
Your church logo is a visual representation of your church’s brand. It’s not your brand. Your brand is the emotional aftertaste once someone has experienced your church. The story they remember, the benefit of attending, or description of who you actually are down deep. It’s their real answer to the question “why...
What are you known for? What’s your perception in your community? What’s your reputation? These are questions every leader and church should be asking. Why? A community makes decisions about engaging with you based on a quick understanding of what they know about you. Reputation matters. And the Church has not done...
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch. Church branding is the same, but thankfully different. However, several principles are similar. The logo needs to be unique. Imagine if...
People who follow after Christ are far from a majority in this world. We find ourselves struggling in a community that has little concept of who we are as a Church. Most think it’s a closed group of unintelligent “sheep” who are overwhelmed with rules that have no benefit other than satisfying...
Websites are changing. As experts are watching the way people interact with them on a regular basis, we’re seeing trends that are consistent with our research with church communications. Every church website MUST have these 5 things to be effective with the average web user: Simple, Flat, Responsive Design. Gone are the...
Everyone is known for something once they’ve had interactions with a community. Who you “are” in their minds is an inadvertent brand. Your perception becomes their reality. Churches today have a perception that isn’t so glowing in the unchurched community. If you don’t create something that counteracts that perception, you’ll be painted with...
I'm writing this on Father's Day. I tend to be retrospective on this day. I think back about how I acted with my Dad; and how my kids act around me. I'm blessed to have 2 great boys. As teens, I think they're better kids than I ever was. But perhaps time warps...
I was watching TV the other night and someone picked up their laptop and started using it. You know what the producers did, right? They had an awkward silver sticker covering the logo in the center of the open cover. Everyone realizes it’s an Apple MacBook Pro. Apple products have such a distinctive look...
