Few good things came from COVID; except perhaps, many Pastors realized their church doesn’t need a printed bulletin. During that period of time, Churches couldn’t distribute printed bulletins because attendance went online; and when we returned, many stopped handing out printed materials. And the church didn’t fail because of it! But, if the...
Church service slides are everywhere (whether done with PowerPoint, Keynote, ProPresenter, or other design software). Most churches today have a digital means of projecting announcements, worship song lyrics, sermon points, or videos so the congregation can participate in the worship service, and understand greater meaning. But do church service slides work every time?...
You post church graphics on social media and your church website. Many use them in video/projected announcements. Even bulletins and sermon series occasionally need them! But do you struggle with designing them so they’re effective? Maybe you don’t consider you’re a designer. Another issue: perhaps your church graphics are provided through curriculum, free...
All churches are communicating. A lot. But are people listening? Sadly, most of the communication coming from churches today is ignored: by the congregation (internal audience) and community (external audience). Yikes. Let’s stop that. The gospel is so important, we NEED to ensure people will listen and engage. These 4 rarely-used church communication tasks...
Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand. I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts, and the...
“We don’t need marketing, we’re a church!”, said the Pastor. Sure, it was awhile ago but it was said with such intensity that it rattled me. Is marketing wrong? Does the Church need marketing? The short answer: YES! Many people think that marketing is just for businesses and leads to profitability. Well, maybe it...
People want to discover the information they’re looking for, when they need it, in the easiest format preference possible. That’s why we’ve all grown attached to websites. We want some information and then quickly pickup our phones to find it online. But there’s nothing worse than getting to a webpage that has...
We live in a consumeristic world. I realize most Pastors and ministry leaders don’t like this reality. So we have two choices: change the world or adopt the reality (without sinning). Transparency moment: I’ve had agents representing me for 30+ years as I’ve walked fashion runways, acted in movies, appeared in TV ads,...
Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country...
