marketing Tag

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3 Cautions for Copying Other Churches

Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country...

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3 Marketing Lessons from Jesus

I get push-back regularly from church leaders when it comes to "Marketing". And I understand why. Often marketing feels like “compromising our message” or “manipulating an audience” for monetary profit. And both of these are absolutely wrong for the church. We deserve better. Instead, I believe that churches need to become known for something....

4 Simple Things all Churches Need to Know

It all seems so complicated when it comes to Church. We've added technology like audio-visual systems, facebook, twitter, and sermon streaming to the church and we've tried so many complex programs to try to "get them in". It seems that we've added complexity rather than simplicity. Christ promised that HE will build His...

3 Church Audiences You Need to Know.

"Who is my Neighbor?" A Law Expert asked Jesus this question immediately after hearing “love your neighbor as yourself” and Jesus used the parable of the Good Samaritan to answer it. “A neighbor is the one who shows mercy” is the loose translation of the answer. Often people ask me how to locate...