Church branding is not rocket science. But from the scarcity of effective church brands, you’d think it was! From our decades of creating church brands that engage with the community (while informing the congregation), we’re taking on the task of listing EVERY step needed to establish a Church Brand. There are 7. The...
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns, and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or service, persona...
We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal. Can a local church love everyone? Yes. But maybe it’s more reasonable to say that we...
This article is for people interested in doing effective church communications. If you aren’t interested, you’ll not like this article, and you should stop reading. It sounds strange, right? But most people don’t have the time to read something that isn’t interesting. So you’re doing them a favor. As a church communicator,...
The other day I drove up to the little drive-thru speaker, paused while trying to make my ordering decision, and a garbled voice asked to take my order. I think. I politely said, “I’m sorry, I’m not quite ready yet”. There was another incoherent reply. After a few seconds, I questioned aloud,...
