Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries. If you don’t understand...
Every ministry in your church needs to focus their communication on your community. Well, if you want the people in your community to pay attention. We know that if you talk about a solution that someone is seeking or about a pain (or concern) that’s troubling them, they will listen. So, when...
While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something. Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven....
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch. Church branding is the same, but thankfully different. However, several principles are similar. The logo needs to be unique. Imagine if...
Driving to the gym this morning, a Red Cross radio commercial promoted emergency tips and ended the spot with “download our app to get instructions for what to do during times of crisis”. I wonder how often (when a house is burning down) someone pulls out their phones, searches for their Red Cross...
I visited the eye doctor. I have the issue that “older” people get: my arms just aren’t long enough to hold the book to read well. I hate to admit it. I need reading glasses to help my vision. I’ve never needed glasses. I’ve prided myself with perfect eyesight, but now my age...
Ah, November. Church budget time for most. Pastors, communication leaders, and members want to reach communities better for Christ, and do it in the most cost-effective manner possible. But how do we do it? Since 4000 evangelical churches close their doors every year in America, we hear it loudly: the church can disappear in our growing communities and very...
Summer. The very thought of the word elicits a memory. Or an emotion. Often it's what you've experienced in the past or maybe it's a romantic notion that you've seen in movies or read in a book. Summer is known for many things. But ultimately, the majority of us think the same. It's...
After 27 years of working with churches, ministries and organizations; I’ve noticed most people don’t have money or time to waste. Here’s 5 things your church needs; to stop wasting money and time! Simple Vision. Can you and the average person in the pew (in 1 simple sentence) clearly explain why your...
