Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand. In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories. A...
All the signs are happening again. The restaurant near our office has changed ownership again (the 4th time in as many years). They've changed the business name, sign, and even painted a few things. The menu is a bit different; but most people in our community couldn't clearly define that. Mrs. Winners Chicken...
It was 1995, a little over a year after my wife and I welcomed our first son into the world, and Isaac was given to us. We jump forward 18 years and Isaac graduates this week from High School. The "formal" ending to us raising him. He jumps from our parental nest. His brother...
Underwhelming. That's what someone told me after listening to the HUGE Xbox announcement from Microsoft. I can only imagine the amount of time and money that went into this updated device. But the more I talked to early-adopter-type people (the kind who drool at new digital stuff like a bee does looking at...
Common Sense. I think it's the reason most businesses fail. Sense isn't that common anymore. We all buy from various companies because of specific reasons. We put up with crazy business decisions if the benefits outweigh the bad. And we'll part with a lot of money to get unique benefits. Business is essentially giving...
Valentine's is just a few days away. I'm amused when I walk by the Valentines' Card section and see men standing and roaming through cards on the rack. None look impressed. Too many to chose from. None feel like something they'd actually say. But men are expected to give a card and...
We have a ridiculously, horrible-looking restaurant near our house that we drove by for over a year, until someone at church (that we fully trusted) told us that the restaurant was known for incredible pizza and wings. She saw me turn my nose up and simply said, "don't knock it for its outside,...
After church today we started down the road. Normally we eat out each Sunday lunch. So I asked the "regular" question: "Where do you want to go?" I think you've been there. You really don't want anything in particular; no specific ethnicity of food. No one could make a decision. My wife mentioned, "We must...
My older son is graduating from High School in a few days. It seems like only yesterday that he was born. He entered the world at 10lbs 12oz. Talk about an impact! And he's been known for his leadership ever since. He always wanted (wants) to be first in line. First to try...
