Yesterday someone asked me where I bought a shirt that I had on. I had no clue. I rarely shop only at one place. I'm not a brand snob. Some of you are asking "but aren't you a Brand Strategist?". I am. And certain brands attract me; but often I find I'm not really...
I was watching TV the other night and someone picked up their laptop and started using it. You know what the producers did, right? They had an awkward silver sticker covering the logo in the center of the open cover. Everyone realizes it’s an Apple MacBook Pro. Apple products have such a distinctive look...
I'm not sure when it started happen. But I enjoy reading fine print in ads. It's always tells volumes about the company when you read the tiny print somewhere obscured in the advertisement. Sometimes it's serious while others have a tongue-in-cheek comment. I first try to get an idea about the overall ad...
