How Many Times?

We are asked fairly frequently, "How many times should we contact our customers"? Remember the "old" days when "touching a customer" meant running an ad in the newspaper, mailing out direct mail cards, a 30 second radio spot, or having a sign in front of your store. All those are still valid communication tools,...

3 Church Audiences You Need to Know.

"Who is my Neighbor?" A Law Expert asked Jesus this question immediately after hearing “love your neighbor as yourself” and Jesus used the parable of the Good Samaritan to answer it. “A neighbor is the one who shows mercy” is the loose translation of the answer. Often people ask me how to locate...