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No One Likes a Copycat

If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The history is clear in the cola wars. Coca-Cola invents something and Pepsi appears to copy it. From their initial offerings in the late 1880’s, to their diet concoctions, to the masculine diet...

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What’s the big dif?

Imagine if everything around you was the same. Exactly the same. All your friends: the same. Your meals. Your books. Your tasks. Your clothes. You'd be able to make choices easier, right? Actually it makes choices more difficult because there really is no choice. If all hamburgers were equal, then it really doesn't make...