“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it. Good logos are rarely designed by a committee. But...
Flip on your TV and you get bombarded. Go to your favorite internet site and you get barraged. Pick up the newspaper and you get the same. Everyone is trying to get your attention: political ads, holiday ads attempting to drive traffic to large national chains while local businesses running poorly designed...
It seems like I shouldn't have to define it. Everyone knows what a Logo is. The problem is that not everyone has a good logo. Believe it or not, the term "logo" has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply (originally) meant...
It's Christmas. In a few short hours the Christian World stops their regular work and we go absolutely chaotic with gift giving, gift opening, cooking, cleaning, talking, and so many other forms of stress. That's not to mention the gift wrapping, decorating, inviting, and planning. As a child I remember being so excited...
I spoke to some amazing Pastors and Ministry Leaders in Raleigh yesterday. It seems that everyone is wondering what content needs to be on a website to attract people to their site. The answer is a bit complicated. But I can tell you one simple thing that will keep people on your...
It's like saying a person's daughter is ugly. Companies often come to us to help them develop a "brand". At PinPoint, we have a process where we examine certain qualities of an existing brand before we propose "next steps" for a company. We want to make sure that the current "visual brand"...
