You approach someone who's slapping their face. You get closer and they complain “it hurts when I do this”. You suggest stopping. So they do. People are trying to get information on your church website but it hurts. So they just stop. And sadly, they turn back to your printed bulletin for their...
It’s that time of year. We look back across the months of 2014 to identify buzzwords and topics for church communication trends. Looking back is only good if it can help you anticipate the future. What's the church communication trends for 2015? I have a formula for that. Simply identify what’s risen above...
I have to confess I love politics. I love the election cycle. I love watching the debates. Politics is marketing gone wrong. People are tuning into a debate to do 1 of 3 things: Love their Candidate More, Decide Who to Vote For, Hate on The Opponent I notice that usually the moderator has a very simple...
Can you imagine a Pastor preaching in an empty room? Hours of preparation, unlocking the doors, turning the lights on, standing behind the pulpit, and for a full 40 minutes they deliver the best sermon. They believe the Lord has told them to preach it. Who would do that? Perhaps it's you. There are...
For the past month or so, my family has been planning a yard sale. I don't know what that means to you, but after having several of them, it means a lot of work, for a minimum payout. Sounds fun, eh? Well, yesterday we held (hopefully our last) yard sale. We followed a successful plan: Look...
Wow. We finally moved my family across town. I think that short of stomach flu, it's the worst thing to do. We had so many friends help us load and unload the truck -- and the process took about 7 hours. Not bad. I love to people watch. Especially if they're doing things...
