Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk...
Do you attract a crowd? “Go into the highways and byways and compel them to come in.” from Luke 14 rings in your ears. You want to reach people. But is your church compelling to your highways and byways (your community)? There are 3 cardinal rules to attract a crowd. Surprisingly, these foundational...
A focus phrase is an important SEO (Search Engine Optimization) principle. People go to Google (or similar) looking for solutions, and since Google must deliver results quickly and effectively, they’ve developed content rules based entirely on how we search. Follow these rules so people get exactly what they’re seeking. It keeps people...
Communication updates are essential for your church. The new year is a great time to remember to check your church brand, your communication tools, and your communication content. And then improve as needed. BONUS: assess your communication strategy. Like the best resolutions, don’t attempt too many communication updates all at once. Instead, methodically...
Many believe a communicator is someone who can craft a story, engage an audience, and/or supply content with solutions to an audience with concerns. Well, they may do all of those things and more. But I believe a real-effective church communicator knows what NOT to say! Almost everyone knows how to be wordy and...
“Our church needs an app!”, I often hear. I cringe. When this is exclaimed, it’s THE thing that will fix all their church communication. But a Church App probably won’t solve your communication issues. After working with churches for 2 decades, I usually look no farther than the website to see if the...
A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story. Why? Because we have too many stories in our social feeds. And far too much information in our...
Here are the final 10 of the 20 other surprising things I learned over the 20 years since starting my Be Known for Something agency for church branding and communication strategy. Wait. You missed the first 10? They’re posted here. Focus is lacking in most churches. Along the way, churches started believing they...
Short of naming your church, finding the right web address is your most difficult task. Why? Because most people will end up discovering you or ministry information on your website. Yes, your website content needs to be very good in order for Google to direct searches to you. We deal with issues like...
