Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t...
In school test questions check the student’s knowledge. An instructor guides the questions and skillfully contracts them. Once we graduate, and get into the working world, we often don’t have someone who’s asking the right questions, so we end up doing what we think is correct. And without professional guidance, we end...
I normally try to be positive. Much like many of you as you take the Gospel to your community. That’s positive! Being known FOR something is important for communication acceptance. However, after decades of working with Pastors and communication ministry experts, I understand things that happen in our church that almost certainly cause...
In the popular book (from a couple of decades ago), “Who moved my cheese” the mice got complacent in their maze since they knew where the cheese was located. Then the cheese started to run out. So the smart mice set out to discover a new supply of cheese. Similarly, the Church...
Social media is a required communication channel for churches. It’s free to set up which is great — and almost your entire church membership is already on it! You only have two things to do: get your congregation to “like” your account on each of your platforms and then keep them engaged...
Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church needs to build content regularly that engages your congregation and attracts your community (when they are considering a local church)....
So you have a website or social media account and you get content for pages and/or posts. But everything seems a bit boring and uninteresting. It’s understandable though. Why? Because most people don’t know how to write for online consumption. Every piece of content needs an improvement process before it gets posted. It...
There’s nothing worse than discovering a problem that requires a specific tool; and the tool isn’t quickly available. In fact, availability is the essential requirement for all tools! Multi-functioning tools are even better — they accomplish so much and take up less room. Almost everyone has a multi-functioning church communication tool in...
People love video. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but video adds even more complexity that’s very difficult to master. In order to shoot and edit a great...
