It’s a busy time with your church’s Christmas festivities but you should have time for a simple church website fix before the end of the year. Why? This one improvement will make your website instantly better. Your church website should be the center of all your communication. Most churches have correctly moved from...
Church email mistakes abound as weekly emails are sent from many churches. Why do weekly emails make sense? Here’s why: after keeping your website up-to-date with upcoming events and opportunities, you need a regular communication tool that reminds people of what’s available for them on your website. Therefore, church emails are an important...
Looking for some church communication strategy ideas? We’re in the summer months on your church calendar, so vacation bible school’s probably over, and regular church ministry groups are somewhat paused for a much-needed break. It’s relatively quiet. However, fall anticipation is upon us. So, let’s use this time to get your church...
Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk...
Do you attract a crowd? “Go into the highways and byways and compel them to come in.” from Luke 14 rings in your ears. You want to reach people. But is your church compelling to your highways and byways (your community)? There are 3 cardinal rules to attract a crowd. Surprisingly, these foundational...
A focus phrase is an important SEO (Search Engine Optimization) principle. People go to Google (or similar) looking for solutions, and since Google must deliver results quickly and effectively, they’ve developed content rules based entirely on how we search. Follow these rules so people get exactly what they’re seeking. It keeps people...
Communication updates are essential for your church. The new year is a great time to remember to check your church brand, your communication tools, and your communication content. And then improve as needed. BONUS: assess your communication strategy. Like the best resolutions, don’t attempt too many communication updates all at once. Instead, methodically...
Many believe a communicator is someone who can craft a story, engage an audience, and/or supply content with solutions to an audience with concerns. Well, they may do all of those things and more. But I believe a real-effective church communicator knows what NOT to say! Almost everyone knows how to be wordy and...
“Our church needs an app!”, I often hear. I cringe. When this is exclaimed, it’s THE thing that will fix all their church communication. But a Church App probably won’t solve your communication issues. After working with churches for 2 decades, I usually look no farther than the website to see if the...
