It can be challenging to manage the morale of church volunteers. But there are many reasons why volunteers may experience low morale; from burnout, to volunteer stress, to interpersonal conflicts. However, a church's success often relies on its volunteers' engagement, and it's impossible to achieve much without happy, motivated volunteers. In fact,...
Effective church fundraising ideas are required to capture people’s attention and have them willingly open their wallets in generosity. But there are many organizations requesting donations on a regular basis, and all those fundraising requests combine with other marketing messaging to become noise. Our world is full of marketing noise right now. And...
Church communication mistakes abound. Today, effective church communication is a complex connection between ministry and audience. Many feel they’ve mastered it, but it’s often broken. Communication for a church used to be as simple as changing the church sign and maintaining a church bulletin. Now, it’s a complicated interconnection of channels and...
If you want to reach people not listening, it feels like an overwhelming, impossible task! There are a few reasons people don’t listen: the world is noisy so, as a defense mechanism, they can’t listen to everything. Instead they pick and choose what they want. they also tune out messaging that’s beyond...
Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk...
Focus group questions can help prove your love for a church audience. To get to know your audience, focus groups are excellent. And, with an outside consultant facilitating, your groups will feel anonymous enough to share genuine feelings. Having conducted many focus groups over the years, there are 4 focus group questions that...
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during...
Many are talking. This communication noise distracts from hearing you or even wanting to listen to your message. Being a leader is tough. Perhaps you’re a Pastor, a speaker, a consultant, or a salesperson. You need to encourage people to want to listen to you. Or they’ll ignore you as part of a...
We need to be known for consistent visual cues. That visual brand guidance is critical! So you need a brand standard or branding guide document that creates fences for your creative branding playground. Similar to the chainlink fences around a busy children’s playground; a brand guide protects the fun that goes on within...
