Looking for some church communication strategy ideas? We’re in the summer months on your church calendar, so vacation bible school’s probably over, and regular church ministry groups are somewhat paused for a much-needed break. It’s relatively quiet. However, fall anticipation is upon us. So, let’s use this time to get your church...
Often roles of the communication director are discussed when communication goes wrong or the congregation isn’t aware of what’s going on. Even more importantly, when your community is ignoring ministry activity that should interest them. If the budget allows, it’s certainly worth hiring a part-time or full-time communication director to tackle this challenging...
Small Churches need social media tips to engage with their audience better! For years, smaller ministries were frustrated trying to advertise with small budgets. Finally, social media arrived and gave the opportunity to engage with a lot of people regularly. And promote. Plus it’s free! But social media can be a struggle trying...
A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs their own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored. Your communication must be controlled by a pre-determined and pre-approved communication strategy that...
I’ve always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while typically resistant to changing ways. Accountability meetings declare that understanding and recognition is a huge step towards improvement. From decades of working with comms, here’re personalities I see...
We live in a consumeristic world. I realize most Pastors and ministry leaders don’t like this reality. So we have two choices: change the world or adopt the reality (without sinning). Transparency moment: I’ve had agents representing me for 30+ years as I’ve walked fashion runways, acted in movies, appeared in TV ads,...
Let’s be clear, employment transitions are complicated and have the potential for concern. Pastors, from your vantage you want to protect yourself and establish a church communication team that will encourage ministry and improve systems to inform your congregation while you engage your community. It sounds perfect. The Church Communicator (Comm) should...
Weekly I hear concerning stories from Pastors or church leaders. They often start with something like, “We have a church communicator who just doesn’t seem to be working out”. Because I lead a large network of church communicators, I focus on what they should be doing better. However, I’ve found that many...
Happy Thanksgiving! As America concentrates on this admiral quality this week, may we as the Church demonstrate and communicate biblical gratitude so that it permeates our lives. You’re either known for gratitude or you’re known for narcissistic undertones. Where you subtly communicate how much you’ve accomplished. Alone. Here are 5 ways that a...
