“I wish we could all be on the same page!” is a message many Pastors hear. Perhaps they mean, “Aren’t we on mission together?” From a leader’s perspective, you may believe you are; but in reality, by the way you communicate unity, it can feel like ministry silos abound. Each ministry doing...
When someone visits your church, you need a church visitor’s card available to be filled out. But be aware though, many church guests will not want to complete it on their first visit. Here’s why: we live in a skeptical culture where a visitor doesn’t want to be identified until they feel...
Every church member needs to hear controlled messages that are repeated so they understand and remember them. Often, when messages are left uncontrolled, the church member doesn’t know critical things that every Pastor wishes they did! “Why don’t our people know?” is often asked in churches that don’t disciple well with controlled messages....
Do you wonder if you’re wasting time on your church social media content? You could be if you’re creating random posts about various themes and events. There’s a better way. It’s called branding: identifying what makes the content your church’s, and controlling it so your followers recognize and want it. It’s building a...
You’ve been called to communicate in a small church. This is no small task though! God works through you and your church to make a difference in the world. But often the role of informing the congregation is all-consuming since “regular attendance” has dropped to less than “regular”. How do you let...
The church welcome time is so important in your church for three reasons: 1) to be friendly to regular attenders, 2) to demonstrate the way for members to be friendly to each other, and 3) to make guests feel appreciated for attending (so hopefully, they’ll return)! When your church welcome time occurs during...
Many pastors wonder, “is church branding scriptural?” It’s important to know! And a great question that stems from a misunderstanding of what branding is. Church branding is simply differentiating your church so you’re known for something that defines your ministry focus. It’s more than a name, denomination, mission, or vision statement. Instead,...
Church branding components are the essential ingredients to helping a church be known for something relevant and needed. In order to impact a community and connect them to the gospel. Being known for the right things are critical to having someone consider attending your church! These church branding components help shape the perception...
Church Branding 101 provides the basics with which you can do it yourself (DIY). Many churches can’t afford to hire an agency, nor do they have a qualified staff member, but they understand church branding is important. And it is! Remember, church branding is more than a logo: It’s understanding what you’re known...
