Is it possible to get your church emails read since there are low open rates? Is there a trick to it? Yes. Most churches need to talk with their congregation throughout the week. Whether it’s to remind, promote, encourage, or motivate, churches want a regular way of communicating with their congregation. You just...
Pastor, videos may be the solution you didn’t know you need. Often social media popularity helps us see what attracts and holds people’s attention. A 2021 Pew Survey revealed the social media channel that dominates: YouTube (an online collection of videos about everything-under-the-sun including church videos) has captured 81% of Americans (95%...
Church service slides are everywhere (whether done with PowerPoint, Keynote, ProPresenter, or other design software). Most churches today have a digital means of projecting announcements, worship song lyrics, sermon points, or videos so the congregation can participate in the worship service, and understand greater meaning. But do church service slides work every time?...
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand. In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories. A...
Focus group questions can help prove your love for a church audience. To get to know your audience, focus groups are excellent. And, with an outside consultant facilitating, your groups will feel anonymous enough to share genuine feelings. Having conducted many focus groups over the years, there are 4 focus group questions that...
There are four church website changes (or updates) to prepare your church digitally for the New Year. In this complex church communication world, many Pastors aren’t sure where to start with the plethora of channels and tools: social media, website, email campaigns, bulletins, etc. So why should you start with the website? We know...
We need to be known for consistent visual cues. That visual brand guidance is critical! So you need a brand standard or branding guide document that creates fences for your creative branding playground. Similar to the chainlink fences around a busy children’s playground; a brand guide protects the fun that goes on within...
There are many communication channels for your church. You can talk from the stage, in your bulletin, through text or email messaging, on one or all social media channels, and your church websites. What matters most? That you communicate where most in your congregation have access to — and where your community can...
Another birthday in the books. It’s done. Before the celebration I googled all the restaurants that offer something free for a birthday and signed up for about 20. Yes, as promised, I got emails from each giving me their totally free product (from ice cream, dessert, meals, burgers, etc.). I’ve gained weight...
