I understand. It’s difficult to lead a congregation. Trying to communicate effectively to a group is a large task since so many people want so many different things. You’re also guiding them spiritually and chiding them for veering from the spiritual path. So much to do, so little time to do it. Here...
Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one)...
At conferences, I often have someone approach me and want to ask me a question. They awkwardly describe their position and the church where they work. Finally, I ask “how can I help you?” before they say they are in charge of their social media accounts and are struggling with the task. No...
The latest research reveals Pastors are getting older on average. Barna reports that it’s at an all-time high of age 54. Headlines are screaming it everywhere. The church world is gasping from the numbers that crept up from 44 in 1991, but is it really a concern? Is 54 that old?! In full disclosure,...
It used to be so easy. You simply needed someone to produce the bulletin and maybe change the church sign. Now, you need someone who can coordinate and communicate all your ministries, messages, and events. Maybe even create video sermon bumpers, posts on social media, church memes, PLUS assemble and layout the...
The wise man builds his house on… a good foundation! Many times in our haste, we renovate the top floor before the bottom is finished. Or started! The complexity with a solid church communication process? Every church has an established process, so as changes are requested and the church tries to improve existing...
As believers, we’re called to be thankful. Not just around Thanksgiving, but throughout the year. Are you thankful? Do you have gratitude? How do you practically demonstrate it? Gratitude becomes more valuable with action. Someone is in charge of your church communication. They’re a secretary, a media person, a director of communication,...
When someone shows up at the door of your church and they’ve never attended before, you should have a protocol for guests. But pretend that you’re the only one nearby when they carefully open the door with that “am I at the right place?” look on their face. You greet them, “Hi! I’m...
Spring breezes are barely starting to blow and air conditioning companies have started suggesting a tuneup for your AC unit. Tuneups are simply wake-up checklists to make sure everything is performing properly when challenged. Lent season is underway so… Easter communications need a tuneup for the challenge to come! Easter is the climax...
