There’s nothing more exciting than discovering something unique. Not “more unique”; but truly unique. One of a kind. That feeling you finally found the perfect solution that you never thought existed. Jesus is unique. He alone is the Solution to everything we need. He is God and He is Man (that’s unique!). He’s...
“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it. Good logos are rarely designed by a committee. But...
I recently had the privilege of speaking at the National Association of Business Administration (NACBA) general conference. So many people, churches, organizations, and businesses want to have relevance; and they need to control the perception of their organization. It all comes down to Choice. You need to have people choose "you" to be...
Even this early in November. I'm starting to think about Christmas. I'm one of the "odd" people that over thinks gifts. I want to make sure that the gift matches the person and that they realize I understand them and have discovered an appropriate gift. In order to do this: I need to...
I drove down a busy street in Dallas this week and glanced at a forlorn transit shelter. You know, the kind that has glowing advertising on either side. At 35 mph I didn’t have much time to see it. The plastic ad was smashed so I could see the exposed fluorescent lights...
It seems like I shouldn't have to define it. Everyone knows what a Logo is. The problem is that not everyone has a good logo. Believe it or not, the term "logo" has only been used since the 1930s. It appears to be a shortening of the word Logogram. And it simply (originally) meant...
27 years ago, I entered college to become a "graphic designer". Actually, back then, I referred to it as a "commercial artist". I wanted to be Darren from Bewitched. Remember him? He presented ad campaigns to various companies in the episodes that centered on him. He'd have his marker storyboards and creative ideas ready...
I overheard someone on Friday in the Dallas airport (while I was enjoying a short enjoyable burst of people-watching waiting for my flight) say, “You are one-of-a-kind!.” The recipient laughed and gave the look of, “If you only knew!” I’m always amazed at some of the things we say to each other. Do...
