Pastor, videos may be the solution you didn’t know you need. Often social media popularity helps us see what attracts and holds people’s attention. A 2021 Pew Survey revealed the social media channel that dominates: YouTube (an online collection of videos about everything-under-the-sun including church videos) has captured 81% of Americans (95%...
In our fragmented world today, we rarely have 81% of American’s doing similar things. There are so many choices for an online platform! And the internet has given us access to all the choices. It used to be that we’d have commonality in what we watched when we had limited channels to watch....
Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a channel). Over time...
People love church videos. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but a video adds even more complexity that’s very difficult to master. In order to shoot and edit...
Churches need to collect stories and answer questions from their community. How do they do it effectively? Recently, a church posted on their social media page a request for questions they wanted to be answered in an upcoming sermon series. Something like, “do you have a burning Biblical question that you’ve always...
Do you like meeting people? Walking into a room of strangers? What about being thrust into a situation that feels different. When I arrive at a client meeting for the first time, I confess my heart races a bit and I have to concentrate on looking confident. One of the cool things I do...
We go to favorite restaurants often. When we enter, several people say "Welcome!". We love going to them and feel like they want us to come back. Do you have similar experiences? How about a theme park? Did the ticket taker make you excited for the day ahead? How about the hosts along...
I teach a newly-wed Bible Fellowship class at our church. It's really a Sunday School class, but someone decided that Bible Fellowship sounded better than Sunday School. But that's a whole other issue for another blog. We have a dynamic group of almost 30 people in their twenties. They interact with each other...
