Church branding 101 are the basics that you can do-it-yourself (DIY). Many churches can’t afford to hire an agency, nor do they have someone qualified on staff, but they understand church branding is important. And it is! Remember, church branding is more than a logo. It’s understanding what you’re known for and deciding...
Want to improve your church bulletin? So your printed worship guide will be wanted and needed? You have an uphill battle since the print medium is dying. The vast majority receiving a bulletin don’t read it. Most throw it away while some churches conveniently provide recycle bins to save the planet from the...
Churches occasionally need to communicate location change. Why? Because the only thing consistent in life is change. Church locations and times often need adjusting. Best case? A church is expanding because their location can’t fit the growing current or potential audience. If a new building isn’t viable for the budget, then adding services...
Small Churches need social media tips to engage with their audience better! For years, smaller ministries were frustrated trying to advertise with small budgets. Finally, social media arrived and gave the opportunity to engage with a lot of people regularly. And promote. Plus it’s free! But social media can be a struggle trying...
Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve gone into...
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand. In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories. A...
Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk...
Run out of good church social media ideas? It’s important that your posts actually make a difference. Your members are getting together regularly on their favorite social media channels to be entertained, challenged, and informed. So the local church needs to be present with the right content! In fact, Statistica (www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/) says 82%...
Focus group questions can help prove your love for a church audience. To get to know your audience, focus groups are excellent. And, with an outside consultant facilitating, your groups will feel anonymous enough to share genuine feelings. Having conducted many focus groups over the years, there are 4 focus group questions that...
