Here are 4 church website improvements to add to the top of your to-do list. Why? We’ve moved from reliance on a print hub (ie. church bulletin) to a digital hub; therefore, we prefer getting information from a website rather than being forced to locate printed material. A church website is only...
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during...
Interestingly, in order to effectively communicate, the church needs to stop talking before the congregation (or community) stops listening. Or we’re just wasting our time! It’s crazy how short the average attention span has gotten all while we drone on and on. Here are 5 (somewhat unexpected) locations that deserve a good hearty...
Most churches have websites but sadly, most church websites are created so that many won’t be interested in looking at them. It’s a lot of wasted effort. Let’s fix that. Let’s commit to building our websites so that we deliver what people (your congregation and community) are looking for. That’s summed up in...
I keep hearing that a church website is the front door to a church. True; since very few people in your community will ever make it to the door. Sadly, either door. This is the unfortunate reality with church attendance. And with church websites. Mostly your church congregation will seek to enter. So...
When someone shows up at the door of your church and they’ve never attended before, you should have a protocol for guests. But pretend that you’re the only one nearby when they carefully open the door with that “am I at the right place?” look on their face. You greet them, “Hi! I’m...
20% of the community is “undecided” whether they’ll attend church this Easter. Take a few moments and calculate that for your local church to put it into perspective: _________ (total population within a 20 minute radius of your worship center) x .20 = _________ (the staggering total in your community that “may” go to church this...
I love taking my kids to a fun outing and quizzing them at the end to find what they “got out of it”. Someone can experience the same things as another and hear or see something different. It’s all because we translate experiences through our own prism. It’s ultimately “what’s in it...
We gained an hour last night. Early evening I set all the clocks back and as the night progressed, I got more tired than the clock showed. At 9:30 (according to the clock); I was exhausted. Because it was actually 10:30 (my bed time). I finally gave in and went to bed before...
