Things you should consider when tackling your website? Speed to content. People want to discover what they’re looking for, as quickly as possible, and have it delivered exactly how they want it. Simple, eh? Not so fast. To do this, you’ll need to identify who your typical web viewer is, what their...
So you have a website or social media account and you get content for pages and/or posts. But everything seems a bit boring and uninteresting. It’s understandable though. Why? Because most people don’t know how to write for online consumption. Every piece of content needs an improvement process before it gets posted. It...
A few weeks ago I heard a Pastor say that I needed to visit their website for some information. I thought, “Yes! A pastor is promoting their website!” and it was about something that actually interested me. Before I would forget it, I pulled my phone out to discover the information. And...
Your congregation visits your website more than your community will. But both audiences are important. And where they look on your website is critical since both audiences look for different reasons. Often your congregation clicks on your staff (or leadership) page to identify who’s in charge, additional personal details, and how to directly...
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if the teen...
Interestingly, in order to effectively communicate, the church needs to stop talking before the congregation (or community) stops listening. Or we’re just wasting our time! It’s crazy how short the average attention span has gotten all while we drone on and on. Here are 5 (somewhat unexpected) locations that deserve a good hearty...
People love video. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but video adds even more complexity that’s very difficult to master. In order to shoot and edit a great...
Easter’s has come and spring is hopefully taking hold near you. New life is everywhere (especially as we emphasize the Gospel). Now, it’s time to resurrect your church’s website. Please! If you created your website (and it still looks similar) more than 3 years ago, it’s dying. And if you’re not updating your...
The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter. So, what more needs to be done? You may be asking, “I have more things to do other than my crazy to-do list?!”....
