You’ve probably noticed that you don’t like reading long articles or even wordy emails. Everyone is overwhelmed with information.
We just don’t have excess time.
Website analytics prove this. In fact, most people spend less than 10 seconds on a web page! Based on average reading skills, that’s about 50 words. And research shows that if you go over the 50-word threshold; less people will stay on the page.
Rule of (digital) thumb: If you want more readers; write less. If you write more; you’ll engage less
Many people are building websites that no one will read. That’s a pure waste of time and money!