A Thread is what your Church is known for. Is it good? Maybe you’re known for being a “church”. People make decisions quickly in our communication-noisy culture. If you’re known for the right things, they will choose you. The wrong things may drive your community away. Most people in your community (sadly) aren’t looking for a “church”. Therefore, you need to be known for more!
A communication thread will unite your ministries: a key solution that your community is seeking. Even those not needing “church” will discover a relevant benefit with an effective thread. Your thread IS your church brand. Many churches need to rebrand.