A Thread is what your Church is known for. Is it good? Maybe you’re known for being a “church”. People make decisions quickly in our communication-noisy culture. If you’re known for the right things, they will choose you. The wrong things may drive your community away. Most people in your community (sadly) aren’t looking for a “church”. Therefore, you need to be known for more!
A communication thread will unite your ministries: a key solution that your community is seeking. Even those not needing “church” will discover a relevant benefit with an effective thread. Your thread IS your church brand. Many churches need to rebrand.
A church brand starts with understanding your community.
The Be Known for Something process helps you discover your best thread. The ONE thing that will make you relevant and needed in your congregation AND community. You’ll become known for it.
- Unite ministries: tear down silos!
- Simplify your communication
- Helps search engines find you
- Controls referral language for word-of-mouth promotion
