Church Rebrand (Thread)
Control Perception and Be Chosen
Church rebrand: Discover your thread (what you’re known for)
Known for something that’s perceived badly? You may need a church rebrand. Or perhaps you’re just known for being a “church”. Most in your community (sadly) aren’t looking for a “church”. Therefore, you need to be known for more!
Even people who are looking for a church, need to know what differentiates you. Why they need you. It must be more than vision, and mission. You need to discover your thread. We help you do that.
People make decisions quickly in this communication-noisy culture. If you’re known for the right things, they will choose you. The wrong things may drive your community away. So you need to tell them!
What's a Church Rebrand Thread?
A church rebrand thread will unite your ministries. Calm messaging. As your thread gets woven through all you do. It quickly describes a key solution your community is seeking. And why your congregation loves to attend.
Your thread IS your church rebrand.
Many churches need to rebrand. They need a Thread.
A CHURCH REBRAND STARTS WITH AUDIENCE RESEARCH.
The Be Known for Something® Church Rebrand System helps you discover the best thread. The one thing that’ll make you quickly relevant and needed in your congregation AND community. You’ll become known for it.
Here’s what makes the best Brand Thread:
- 3-5 words, easy-to-use, easy-to-remember tagline that quickly engages
- Speaks a solution or benefit
- Converts Mission, Vision, and Values to external message
- Provides controlled words for word-of-mouth promotion
- Connects to the Scarlet Thread (Gospel)
- Can be woven through most ministries
- Unites ministries: tear down silos!
- Calms messaging (website, social media, email, print)
- Your church becomes known for it
- Search engines will find and refer you
A thread creates a solid church rebrand that reconnects with your community.
A church rebrand is much more than a logo
IT’S A THREAD YOU’RE KNOWN FOR
Discover your thread today! Church Rebrand now. A thread is included in these:
be known for something® church Rebranding Package
RECOMMENDED: 4 steps to an effective church rebrand and thread:
WE ❤️ OUR CLIENTS
Craig Swift, Dir Experience
Perimeter Church, GA
How helpful and insightful! Mark came to do a mystery visit but his team did a great amount of pre-work so he could see through the eyes of our target audience. Mark’s pastoral heart, expertise, love for the church, and humorous way of delivering information were an inspiration!
Teaching Pastor
Presbyterian Church Client, OR
Your church branding system is the path that helped us break through into our community. With so many churches in our area, we were so ignorable. Our thread has opened doors and discussions. The focus it's given our congregation is worth its weight in gold. Thank you!
Denise Craig, CCA
CEO, The Church Network
"Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!"
Joe Carbonaro, Exec Director
Kingwood UMC, TX
“it’s been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!”
Kem Meyer, Author
Communication Advocate
"Thankfully, Mark wastes no time talking about the marketing and branding that’s hurting your church. Even better? He moves past the problem fast to get to the good stuff—what to do about it. I didn’t even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds."
Jon Carlson, Graphic Designer
Fox River Church, WI
“… Mark made me feel like a Million Dollars”
Noble S. Mosby, Dir Communications
First Baptist Jonesboro, GA
“By helping us better understand the needs of our community, BeKnownForSomething discovered…ministry solutions that attract and influence our community for Christ”
WFX Expo Attendee
Worship Facilities Expo
“information provided in a lively and relatable way. Loved it! Very useful”
Brady Shearer, CEO
Pro Church Tools
"Be Known for Something is helping churches navigate the biggest communication shift our world has seen in the last 500 years."
Kelly Rose, CCA Executive Pastor
Central Baptist Beardon
"I always enjoy sitting in your workshops, and your keynote was definitely spot on."
Zachary Young, Discipleship Pastor
CrossRoads Community Church, TX
Mark teaches the underlying concepts of change, the knowledge essential for our ministry's future growth and effectiveness. Beyond grateful for our coaching time together!
Gary Chapman, Ph.D., Author
The 5 Love Languages
"Pastor or church leader… use this as a study tool for your team, committee, or board. If you are ready to grow, this book will point the way."
Courtney Tucker, Dir Communication
First Baptist Lafayette, LA
"This is a game-changer! Be Known For Something's insights transformed how we communicate, helping us craft a message that truly connects with our community. They didn’t just offer strategy — they genuinely partnered with us to bring our church brand to life."
Dr. A. Olinger, Sr. Pastor
Waypoint Church, Kansas City
We discovered our thread! The retreat process united our team and focus. Best of all? The branding launch Sunday brought in 31 NEW families. Such a great response. We love working with Be Known For Something church branding.
Josh King, Dir of Comm
Perimeter Church, GA
"Be Known for Something's mystery visit was invaluable to us. The data, insights, and recommendations shared provided a solid foundation to make some much-needed improvements to our website, messaging, signage, even welcome culture, and more!"
Dr. Rob Peters, Sr Pastor
Calvary Baptist Church, NC
“I thank God for Be Known for Something and your work”
Laura Ericcsen, Preschool Director
Circle of Friends, Vancouver WA
"Mark went truly above and beyond—pouring time and care into our preschool logo, and even helped with our website, which was far beyond what he needed to do. His support has been INCREDIBLE, and I’m deeply grateful for everything he’s contributed."
Matt Every, Lead Minister
First Christian Rockwall, TX
Our experience with Be Known For Something was incredible. We learned so much not only about our community but about ourselves. We are excited about our thread and how it will guide us into the future.
Jim Wagner, Vice-President
EH Events and Publishing
“Mark has been an essential part of our Conference and Publications. His understanding of church communications is irreplaceable. He has a keen observation of social media and tech trends, and creative marketing”
Dr. Rick Blackwood, Teaching Pastor
Christ Fellowship, FL
"Be Known for Something can elevate a church's focus. Their passion is real for the church."
Carl Barnhill, Founder Owner
Church Visuals
“Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!”
Zack Langley, Student Pastor
Cookeville First, TN
"I've attended many instructional trainings. The time spent discovering how we can Be Known for Something now tops the list as the most practical and applicable! I was challenged to think outside of the box and wrestle with changes that need to be implemented to grow God's Kingdom. The retreat was WAY MORE than I expected it to be."
Laura Ericcsen, Preschool Director
Circle of Friends, Vancouver WA
"From the moment Mark began our retreat, I was hooked—I mean, who knew rebranding could actually be fun? His joyful spirit, genuine kindness, and patience, guiding us through every step, made the entire process feel not only manageable but also fun and truly meaningful."
WFX Attendee, Ministry Leader
Worship Facilities Expo
“practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.”
WFX Expo Attendee
Worship Facilities Expo
“Great speaker, relevant content. Excellent, best speaker of the day!”
Rev. Phill Martin, Deputy CEO
The Church Network (NACBA), TX
“BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century”
Walker Armstrong, Exec Director
Triad Church Network, NC
“Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!”
Rex Miller, Author, Thought Leader
Mindshift, TX
“Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.”
Ben Stapley, Exec Pastor
The Life Christian Church, NJ
“Be Known for Something knows how to narrow down your brand and help it stand out in a world oversaturated in banal messaging. They have a proven track record over decades of helping organizations and individuals connect to their audience in the profit and non-profit worlds. Need help understanding your core message and finding your core audience? Mark’s your man!”
Jeff Nelson, Lead Pastor
“Our church is 115 years old. We needed a fresh start. [BeKnownForSomething] pushed us to be clearer in the way we communicate with our community. They patiently worked with us. And we’re delighted with the result. It’s re-energized us as a church.”
Mike Ricks, Worship Pastor
Callahan First Baptist, FL
"We discovered our thread! Massive community buy-in with people in our community using the thread too! Church attendance has almost doubled in 5 years. Incredible!"
Brian Schwarberg, Lead Pastor
“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”
Cathy Hutchison, VP, Marketing
Acoustic Dimensions, TX
"…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions”
Mike Hunter, CCA, Sr Pastor
Midland, TX
“BeKnownForSomething’s work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!”
Dr. James Forsyth, Sr Pastor
Cedar Springs Presbyterian, TN
“Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.”
Dr. Rick Blackwood, Pastor
Christ Fellowship, FL
“Be Known for Something) can help you get the Word out to others. Mark is a kind and thoughtful person who can be a guiding light for those who just need to broaden the scope of those they wish to serve.”
Josh Starr, Entrepreneur & Pastor
Pixel Painters, Scarlet Hope, Shopify Audit
“Be Known for Something is the national voice of becoming relevant. Every organization needs this process.
Senior Pastor
Pastor's Conference, AL
Every moment with Be Known For Something is well worth the time. I learn something each time.
Kevin J Matthews, Pastor
Hillside Baptist Church, Canada
"This is the motherload, jackpot, unbeatable win for a church staff and board team-read"
Administrative Lead
Philippines Christian Seminary
You totally changed my thinking and gave me the right path to improve. I absolutely loved our time together! It's hard to keep up with everything you suggest but it's worth every minute.
Ben Trites, Exec Director
Bayside Camp, Canada
“… their creative process has transformed our marketing and communications”
Senior Pastor
SBC Church, TX
I've been to 8 or 9 Southern Baptist Convention annual meetings. Our time together this year? Easily, the most productive time ever at an SBC meeting! I need more of this!
Dr. Mel Blackaby, Pastor
Jonesboro Baptist Church, GA
"Any church that is intentional about reaching people outside its walls needs the insights offered in this agency and book."
Be Known for Something has helped transform our entire ministry! Their expertise in branding and thread identity has been crucial to us. Highly recommend!
Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!
Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches "go beyond survival. We're now positioned to do enhanced work for years to COME!
"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church.
"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve.
I buy into working with [Mark and BeKnownForSomething) 100%. They helped change the trajectory of our church in a significant way."
