Anyone who knows me, knows I’m a news junkie. In fact, it’s hard for me to not read a daily newspaper, check news websites throughout the day and watch the evening news before I close my eyes for the night. More and more, I realize that I rarely read the news articles (or listen to the whole story from the talking head).
I don’t have the time.
I find myself reading newspapers faster and faster. I caught myself today with the Sunday paper, simply turning the pages to get done. But strangely, I remember a lot of the important stories.
I simply scan headlines and look at pictures.
It sounds so weird, but for the most part, I can get a grasp of what’s going on in the world. Occasionally I get sucked into a story simply by the headline and then I briefly scan the article.
What would the “headline” of your Church services be this week? What about this month? If you had to sum up the overall purpose/vision/brand of your church, would you be able to give a “headline” that would compel someone to want to “read” more? What would make the world sit up and listen?
Often, as a church, we want to tell the whole story. But people lose interest. We want to list all of our features and programs. We think that will lure people in. But instead, it turns people off.
This week, think about what your “headline” would be. If it reaches someone, they’ll want you to them the rest of your story. And then they’ll truly listen.
Christ had a unique way of getting people’s interests; then He engaged them with a story that ministered to them. I pray that our churches would do the same!