Sep 25 2011
4 Ways You May be Failing.
My wife’s baking an apple pie right now. The house is full of the wonderful smells. We all love to eat them. I’d pay a lot to eat her pie.
Have you wondered why some companies are wildly successful (even in these economic times)? While some (perhaps you) are struggling? Most time, it comes down to only 4 things. But they’re 4 BIG things:
- Product. Take a look at your product (or service). Is it the best it can be? Can you improve it so that more will desire it? Satisfied? Then move on to the next…
- Audience. In order for an amazing product/service to be successful; you have to have a willing audience that will pay for it. It’s not always just the product, but often the price (and economic factors) that affects this important group. Make sure that your product appeals to a targeted group; and they are large enough to give you enough revenue.
- Benefit. Once you have the right product for a large (yet targeted) audience, you have to communicate your benefit. And the benefit must be so compelling that they will cross the “pain threshold” to get it. Pain can be money, geography, time or any other thing that stands in the way of getting your product/service. People don’t buy products, they buy benefits.
- Communication. Once the benefits are determined, you have to communicate them consistently (“in unison” we like to say); and in the right place; for the right amount of time. Don’t think that you can simply utter your message and the whole world will “convert” to your product. It doesn’t happen that way. You have to invest in saying it over, and over again.
Even as I write this, I realize that I need to hone these 4 things in our company. I’d like to say that one is more important than the other. But they all have to blend together like a great recipe. Like the recipe my wife uses to make pies. Are you willing? We’d love to help you succeed. Contact us today!