Do you need a church logo? Here are 7 questions to tell.
Great company branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable company logo (visual brand) to match.
As the most influential Church Branding Agency, Be Known for Something concentrates on helping Pastors, ministry leaders, and church communicators who struggle to engage their communities effectively.
Sadly, the local church has lost influence in their neighborhoods and numbers are declining. There has to be a better way. Talking about all your separate ministries ultimately reinforces that you’re a church. And most in the community don’t want to engage with a church. You need to be known for something needed.
Church Leaders believe that saying more will get people to listen again. Instead, you need to Discover your Thread. The one thing that all ministries in a local church are authentically known for in the congregation.
When mentioned externally in the community, the simple thread becomes the beneficial reason for needing the church’s ministries. Used properly, it allows a church to say less so that people will listen more. Discover your Thread.
The simple concentric circles’ logo creates a speech bubble — emphasizing how pinpointing an audience enables focused messaging that speaks to needs. Effective communication rises and falls on how well you define, know and love an audience.
The complementary blue and orange palette creates a dynamic, easily recognized brand standard that says we work across the spectrum of evangelical churches.